{"id":236,"date":"2025-10-08T21:15:22","date_gmt":"2025-10-08T21:15:22","guid":{"rendered":"https:\/\/www.inksplat.ie\/case-studies\/?post_type=case-study&#038;p=236"},"modified":"2026-08-20T02:58:14","modified_gmt":"2026-08-20T02:58:14","slug":"the-beautiful-booze-club","status":"publish","type":"project","link":"https:\/\/www.inksplat.ie\/work\/project\/the-beautiful-booze-club\/","title":{"rendered":"The Beautiful Booze Club"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":42,"template":"","project_category":[7,4],"class_list":["post-236","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-bars","project_category-case-study"],"acf":{"project_type":"case_study","order_pref":"","client_name":"The Beautiful Booze Club","short_display_services":"Bespoke Web Design | Web Development | CMS","project_image":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/08\/mobile-bar-web-design.webp","services":["Bespoke Web Design","SEO","WordPress CMS","Website Maintenance"],"client_website_link":"https:\/\/thebeautifulboozeclub.com\/","bespoke_info":"The Beautiful Booze Club is an exclusive mobile bar hire and mixology service that specialises in bringing mobile bars staffed with expert professional bartenders to corporate or private events of any size.","challenge":"","solution":"","full_page_image":"mobile-bar-hire-web-design.png","keywords":"mobile bar hire web design,cocktail class web design,cocktail making classes web design,mobile bar hire service case study,seo case study,seo projects,cocktail classes seo","portfolio_piece_image":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/08\/mobile-bar-hire-web-design-1.png","dates":"2024 & 2025","location":"Dublin, Ireland","stack":["WordPress","HTML5","CSS3","PHP","Google Analytics"],"project_overview":"<p>The Beautiful Booze Club is a premium mobile bar service founded in Ireland, offering bespoke event experiences such as mobile bar hire, bartender hire, bar equipment rental, and cocktail-making masterclasses. I was brought on before the business launched, tasked with building a full custom website to support the brand from day one.<\/p>\n<p>The brief was clear: the site had to reflect the premium, high-end nature of the service while focusing on gathering tailored enquiries instead of handling direct bookings. The client emphasized the importance of showcasing the experience \u2014 helping potential customers understand the service, imagine their event, and easily get in touch to plan something unique to them.<\/p>\n<p>Over a year later, the business expanded when the original owner moved abroad, launching a second brand \u2014 Afterglow Bar &amp; Events\u00a0\u2014 to serve a similar market in Marbella, Spain. I managed the transition and rebrand for this new audience while maintaining the same core site structure. Today, both <a href=\"https:\/\/www.thebeautifulboozeclub.com\" target=\"_blank\" rel=\"noopener\">The Beautiful Booze Club<\/a> and <a href=\"https:\/\/www.mobilebarhiremarbella.com\/\" target=\"_blank\" rel=\"noopener\">Afterglow Bar &amp; Events<\/a> operate as active, standalone websites, each tailored to their location and audience but sharing the same underlying framework.<\/p>\n<p>&nbsp;<\/p>\n","primary_colour":"#E2869C-#182244-Ruddy Pink","secondary_colour":"#182244-#FFF-Yankees Blue","background_colour":"#FFF-#182244-White","has_tertiary":false,"has_quaternary":false,"primary_font":"Big Noodle","primary_font_image":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/08\/fonts-big-noodle.webp","secondary_font":"DIN OT","secondary_font_image":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/08\/fonts-dinot.webp","body_font":"DIN OT","body_font_image":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/08\/fonts-dinot-p.webp","the_challenge":"<p>For The Beautiful Booze Club, the goal was to build a premium online presence from the ground up, tailored to two key audiences:<\/p>\n<ul>\n<li><strong data-start=\"3263\" data-end=\"3291\">Corporate\/private events<\/strong> across Ireland (mobile bar &amp; bartender hire).<\/li>\n<li><strong data-start=\"3339\" data-end=\"3354\">Hen parties<\/strong> for cocktail-making classes in key hotspots like Dublin, Killarney, and Carrick-on-Shannon.<\/li>\n<\/ul>\n<p>Since the business offered fully bespoke, on-location experiences, a major part of the challenge was structuring the site around service-driven enquiries rather than direct bookings \u2014 while still providing enough information for potential clients to feel informed and confident in reaching out.<\/p>\n<p>The second phase \u2014 launching Afterglow Bar &amp; Events \u2014 introduced a new challenge: adapting the website&#8217;s identity and content to speak to the expat and tourist market in Marbella, where demand and search behaviour differed from Ireland\u2019s more established event scene.<\/p>\n","branding":"","has_extra_content":false,"image_1":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/10\/1-tbbc.webp","image_2":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/10\/2-tbbc.webp","image_3":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/10\/3-tbbc.webp","image_4":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/10\/4-tbbc.webp","image_5":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/10\/5-tbbc.webp","image_6":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/10\/6-tbbc.webp","phase_1_header":"Phase 1: The Beautiful Booze Club","phase_1":"<h3>Custom WordPress Build<\/h3>\n<p>The website was developed using a fully custom WordPress theme, built to allow flexibility, speed, and design consistency. I used ACF Pro to create manageable backend fields for services and localised content.<\/p>\n<h3>Local SEO-Driven Architecture<\/h3>\n<p>The website structure included numerous <strong>landing pages<\/strong> targeting key regions in Ireland popular for events \u2014 an approach that allowed location-specific SEO without cluttering the main navigation. This helped attract relevant traffic for long-tail search terms like \u201chen party Carrick-on-Shannon\u201d and \u201chen party cocktail making class Dublin.\u201d<\/p>\n<h3>Service Specific Enquiry Forms<\/h3>\n<p>Rather than implementing a generic contact form, each core service had its own tailored form \u2014 requesting info like preferred dates, estimated guest count, location, and service type. This allowed the client to efficiently plan and quote for events, while keeping the lead process streamlined and personal.<\/p>\n<h3>Supporting Content<\/h3>\n<p>The site included an extensive cocktail menu and example package options, not as fixed offerings, but as a way to inspire potential customers and show what types of experiences could be created. This supported the high-end, bespoke positioning without needing rigid e-commerce functionality.<\/p>\n<p>&nbsp;<\/p>\n","show_phase_two":true,"show_results":false,"case_study_description":"Mobile Bar Hire & Cocktail Masterclasses","secondary_branding":"#F5B23E-#1C2237-Golden Amber,#F27070-#1C2237-Sunset Coral,#1C2237-#FAF9F6-Midnight Express,#FAF9F6-#1C2237-Pearl White","phase_2_header":"Phase 2: Afterglow Bar & Events","phase_2":"<h3>Rebranding &amp; Relocation<\/h3>\n<p>When the client relocated to Spain, a new branch of the business \u2014 <strong data-start=\"5523\" data-end=\"5549\">Afterglow Bar &amp; Events<\/strong> \u2014 was created to serve a similar audience in Marbella: hen parties, private villa events, and corporate functions. The new brand needed to retain the bespoke, premium feel of The Beautiful Booze Club, but reflect a sunnier, more relaxed Costa del Sol energy.<\/p>\n<p>I worked closely with the client to:<\/p>\n<ul>\n<li>Apply a new visual identity.<\/li>\n<li>Adjust tone and content to reflect the Marbella setting.<\/li>\n<li>Rework location landing pages to target key Marbella areas and expat\/tourist search terms.<\/li>\n<\/ul>\n<p>The website structure remained unchanged, allowing for a smooth transition and faster launch \u2014 with only visuals and content needing to shift.<\/p>\n<h3>New SEO Focus<\/h3>\n<p>Unlike Ireland, Marbella had fewer established search terms or competition for mobile cocktail services. This required a different SEO approach \u2014 focusing on location-based content, clearer event types (e.g. \u201cHen Parties in Marbella\u201d), and long-tail keywords targeting expats and event planners.<\/p>\n<p>&nbsp;<\/p>\n","client_casestudy_img":"https:\/\/www.inksplat.ie\/work\/wp-content\/uploads\/2025\/10\/mobile-bar-web-design.webp","project_stats":"","show_phase_two_images":true,"case_study_intro_header":"A cocktail masterclass and mobile bar hire website designed to showcase services, attract bookings, and increase enquiries.","show_home":true,"show_home_cs":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Beautiful Booze Club - Inksplat<\/title>\n<meta name=\"description\" content=\"Case study for web design project which created a dual-brand digital experience for a mobile bar hire service operating in Ireland and Spain\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inksplat.ie\/work\/project\/the-beautiful-booze-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Beautiful Booze Club - 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